Tally Forms Review 2026: Why I Stopped Using Typeform

The one-sentence summary

Tally is a free-tier-generous, no-watermark, branded-feeling forms tool that does 90% of what Typeform does for $0-29/month instead of Typeform's $25-83/month — and the 10% it's missing is rarely the 10% you actually use.

If you're currently paying Typeform $50+/month, the question isn't whether to migrate. It's how soon.

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What Tally is

Tally is a forms builder. You create surveys, lead capture forms, contact forms, intake questionnaires, registration forms — anything where you need to collect structured data from someone via a form.

The product positions itself directly against Typeform: similar polished UX, conversational form flow, modern design. The pricing model is the differentiator: Tally is generous on the free tier and reasonable on paid tiers, where Typeform has gotten progressively more expensive.

I migrated my main lead capture, client intake, and case study application forms from Typeform to Tally about 18 months ago. I haven't gone back.

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What Tally does well

1. The free tier is genuinely usable.

Most "free" plans for SaaS tools are functionally crippled. Tally's free tier includes:

• Unlimited forms
• Unlimited submissions
• File uploads
• Conditional logic
• No Tally branding/watermark on forms

This last point is unusual. Most free form tools require you to pay to remove their branding. Tally lets you use their product on your domain without their logo cluttering things up.

For a small operation, the free tier is enough. You don't need to upgrade until you want specific advanced features.

2. The form-building experience is good.

Drag and drop, clean UI, sensible defaults. The conversational form mode (one question at a time, like Typeform) works well. You can also do classic multi-question-per-page forms when conversational doesn't fit.

Building a form takes 5-15 minutes. Compared to Typeform, the speed is comparable; compared to free alternatives like Google Forms, the polish is dramatically better.

3. Logic and branching work.

Conditional logic (show question Y if answer to question X is Z) works on the free tier. Calculation fields work. URL parameters can pre-fill fields. These are the things you actually need for production forms, and Tally handles them.

4. Integrations cover the basics.

Native integrations exist for Google Sheets, Notion, Airtable, Mailchimp, HubSpot, Zapier, Make. Most operators won't need anything beyond these. Webhooks work for custom integrations.

5. Pricing is honest at every tier.

Free covers most needs. Pro ($29/month) adds advanced features, custom domains, and team features. Business ($89/month) adds team scaling. There's no mid-tier squeeze where you have to upgrade twice to get one feature you want.

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What Tally doesn't do as well as Typeform

1. Visual design polish.

Typeform's forms still feel slightly more designed. Subtle animations, transitions, and micro-interactions are tighter. For most use cases this difference is invisible; for high-end consumer brands, it might matter.

2. Mobile experience on long forms.

Typeform's mobile experience for multi-step conversational forms is excellent. Tally's is good but not as smooth on long forms. For 5-question forms, indistinguishable. For 25-question forms, the difference shows.

3. Brand asset depth.

Typeform offers more granular control over brand colors, fonts, and styling. If your form is a critical part of your brand experience and needs to match exact spec, Typeform's customization is deeper.

4. Some niche field types.

Typeform has specific field types (rating scales, ranking, picture choice with images) that are slightly better-implemented than Tally's equivalents.

5. Enterprise features.

If you need SOC 2, HIPAA, custom SLAs, or other enterprise-grade features, Typeform's enterprise offerings are more mature.

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Pricing comparison

Real-world pricing differences:

For a solo operator with one form taking 100 submissions/month:

• Typeform: requires Basic plan, $25/month
• Tally: free

Annual savings: $300

For a small team with 5 forms taking 1,000 submissions/month:

• Typeform: Plus plan, $50/month
• Tally: free or Pro at $29/month for advanced features

Annual savings: $250-600

For a larger operation with 20+ forms and 10,000+ submissions/month:

• Typeform: Business plan, $83/month
• Tally: Business plan, $89/month

Annual savings: roughly equal at this tier (slightly favors Typeform on price, but Tally's feature set on Business is stronger)

For most operators in the small-to-medium range, Tally saves real money without giving up the features that actually matter.

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Use cases where I'd still use Typeform

Honest counter-cases where Typeform might be the better choice:

High-end consumer brands where micro-design polish matters and the budget supports it.

Forms where you specifically need Typeform's deeper brand asset controls for matching exact corporate spec.

Operations already deep in Typeform where migration cost outweighs savings (large historical submission archives, embedded forms in many places, integrations all configured).

Enterprise compliance scenarios where Typeform's compliance certifications cover requirements Tally doesn't.

For everyone else, Tally is the better default in 2026.

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What migrating actually looks like

If you decide to migrate from Typeform to Tally, the process is straightforward but not zero-effort:

1. Recreate forms in Tally. No automated migration. You'll rebuild each form. For most forms this takes 10-30 minutes each.

2. Update embed codes. Wherever you've embedded Typeform, replace with Tally's embed.

3. Reconnect integrations. Zapier/Make automations need to be re-pointed. CRM webhooks need to be reconfigured.

4. Migrate or archive historical submissions. Tally won't import old Typeform data. You can export Typeform's data to CSV and store separately, but it doesn't show up in Tally.

5. Run both in parallel briefly. For 1-2 weeks, leave both forms accessible (and both pointed at downstream systems) to verify everything works before fully retiring the Typeform forms.

For a typical small-business operator with 5-10 forms, the full migration is a 4-8 hour project. Worth it.

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What's changed in 2026

A few notable updates over the past 18 months:

• Tally added more integration depth, better conditional logic, and improved analytics
• Pricing has stayed stable while Typeform's has crept up
• AI features (auto-form generation from prompt) added to both — Tally's is somewhat behind Typeform's but functional

Net direction: Tally has continued to close the gap on Typeform without raising prices. The case for Tally has gotten stronger over time.

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Verdict

For most operators, Tally is the better default in 2026. It's not strictly better than Typeform, but it's good enough that the price difference isn't justified for the average use case.

If you're starting fresh, start with Tally. If you're paying Typeform $25+/month, do the migration when you have a free Saturday. The savings compound.

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If you want help building lead capture forms that actually convert (not just look nice), let's talk.